Digital Marketing & Robotic Process Automation
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
RPA involves the use of technology to interpret existing application software to automatically process a transaction or complete a process. RPA can considerably reduce the requirement for people to perform high-volume IT support, workflow, remote infrastructure, and back-office processes.